
What is Digital Marketing and Why is it Important?
Digital marketing encompasses the utilization of websites, applications, mobile devices, social media platforms, search engines, and various other digital channels to advertise and sell products and services.Digital marketing encompasses many of the same foundational principles as traditional marketing and is frequently regarded as a supplementary method for businesses to engage with consumers and gain insights into their behaviors. Organizations commonly integrate both traditional and digital marketing strategies within their overall approach. However, digital marketing presents its own unique challenges. The rise of digital marketing gained momentum with the extensive use of the internet in the 1990s.